Our manifesto for the living

Illustrations by Brian Phetmeuangmay - Pexels

There is something joyful in realizing that the world is still here. Wounded, yes, but still here. In spite of it all, it exists. We just need to listen, sharpen our hearing, and approach it with renewed attention to understand it, and relearn what it has to teach us.

The earth is not silent. In fact, it is full of life, even in the smallest things. That bird whose song reaches us despite the asphalt, the horizon we can glimpse beyond the towering buildings of our cities – all of these become a space that goes beyond us, yet also includes us.

Through the soil, the water, the air, and the revived sources that surround us, we are suddenly filled with a breath. A breath that propels us forward and awakens a desire within us.

We reject anxiety and decision-paralysis, and choose instead to embrace momentum. We stand against a world that divides, and choose instead to work towards a society that unites. Beyond merely fixing or salvaging what was damaged, we seek to regenerate and bring new life into being. Not just to survive, but to truly live – to keep living.

We are alive. We carry the world, and in return, the world carries us.

With joy, propelled by this breath of life, and connected to each other, let’s invest in it.

Our portfolio
our identity

Auræ is a family-owned impact investment fund, created in 2023 by the founding family of Aroma-Zone: Anne-Cécile, Valérie, Laurence, and Pierre Vausselin.

We invest in European companies that are rethinking and reinventing the ways we eat, move, learn, live, produce, and care for ourselves.

These companies recognize our planetary limits and move away from actions that could harm or devastate. They aim to build a society rooted in connections, contribute to the common good, and cultivate new alliances. Their growth is virtuous, their progress serves a meaningful and impactful purpose.

We strive to be active contributors to this economy focused on the living world, and to support entrepreneurs who embrace a holistic vision of their mission. They anchor their business in its environment, without separating social and environmental challenges from one another. Alongside their teams, they continuously innovate with alternative, scientific, and scalable models, in a progressive and profitable manner.

We envision Aurae and its companies as a sustainable, fertile, and regenerative ecosystem – in a word, alive.  

This is why we believe that among all projects with a positive impact, only those that are profitable can be truly relevant and sustainable.

We believe in diversity and inclusion. We aim to bring together a community of entrepreneurs, investors, scientists, thinkers, and artists, to help drive a collective shift toward a more livable and desirable world, one that, above all, carries hope.

our roots

Auræ was born out of the Vausselin family's desire to share with other entrepreneurs the fruits of their 20-year journey leading Aroma-Zone.

Their trajectory proves that it is possible to combine profitable growth with ambitious impact. Indeed, not only is Aroma-Zone a particularly successful brand, it is accessible, responsible, educational, and inclusive. It is now expanding internationally.

The Vausselin family places authenticity, trust, and knowledge-sharing at the heart of all their endeavors. They serve as an inspiring example, one that Auræ aims to carry forward and amplify.