Illustrations by Brian Phetmeuangmay - Pexels
Now more than ever, it is imperative to reduce our consumption, our emissions, our extractions, to realign with nature’s dynamics and rebuild our society with better and stronger principles: to include, to collaborate, to communicate, to care, to heal.
Nature is a wonderful source of inspiration and a wealth of knowledge: it is all connected, we are all connected; no life can survive on its own.
Only by considering our impact “holistically” will we find the will, and the strength, to implement these just reparations and transitions. We must renew our bonds with nature and with each other, not in spite of, but because of their complexity and their diversity. To achieve this, we need to act cohesively across all of impact’s dimensions on the living world.
We believe that we, as humans and as entrepreneurs, have the privilege of shaping our world, sometimes for the worst, but also for the better.
It is time, together, to provide the necessary resources to impact-oriented entrepreneurs so they can help us mend our links and reconnect with the living world.
As entrepreneurs and investors, we have already developed and supported responsible and accessible companies and brands, at a large scale and with positive and sustainable impact across various sectors such as well-being, health, social inclusion, the circular economy and renewable energy.
Having created, developed and managed Aroma-Zone for over 20 years, the Vausselin family were among the first to establish a brand that is both responsible and accessible. True pioneers, they have played a key role in bringing the fields of well-being and health prevention to the many.
With Auræ, they aim to expand these values across all areas with possible impact on the living world, from the necessary reconnection with nature, to the revitalization of our social bond and our ability to live as a community.
Directly, or indirectly through funds that share our beliefs, we seek to invest in entrepreneurs who aim for the stars but stay grounded. Regardless of their fields and areas of expertise, our entrepreneurs have a holistic vision of their companies’ mission and the ambition to scale their impact significantly.
With the help of their teams, they develop companies that are inclusive and empowering. They constantly innovate with alternative, scientific and scalable models, in a progressive and profitable manner.
Nature, through its diversity, fertility, adaptability and self-regulation, inspires us on a daily basis and reminds us of the importance of social ties, common sense and authenticity.
Engineers by culture and training, the Vausselin family and the Auræ team believe in the disruptive skills of entrepreneurs and their use of technology and engineering, especially for the benefit of a powerful vision committed to creating a better world.
Being a family of entrepreneurs, the Vausselins embody unique and inspiring forces for entrepreneurs: trust, intergenerational handover, solidarity, courage and determination.
The Aroma-Zone journey demonstrates that it is possible for a responsible brand, accessible to the general public, to achieve significant economic success, and to do so without relying on marketing and advertising, but by focusing on natural products, fair trade with producers across the world and from emerging markets, and fostering a pedagogical and inclusive approach with its customers who become truly active participants of their consumption patterns.
Just like Aroma-Zone, Auræ and its entrepreneurs aim to anchor their projects in the rich and varied soils and landscapes of our world. This includes the wild terrain and flora of Margeride, the aromatic and luminous regions of Provence and the dynamic and varied agricultural lands across the globe.
